KEEP IT SIMPLE. The Kaplan Thaler Group is very noisy. That\u2019s what makes it a fun place to work\u2014there are a lot of Type A people who are very excited to tell everyone their ideas. One day, we were brainstorming about a pitch to Foxwoods, the Connecticut casino. Everyone was throwing out some very high-minded ideas about what made the casino goer tick. <\/p>\n\n\n\n
We pored over very extended demographic surveys and research. We pondered the casino\u2019s intellectual property. We asked such fundamentals as: \u201cWhat is the essential experience that people look for when they go to a casino?\u201d \u201cWhat is the real feeling of winning?\u201d All the while, Chris Wauton, our director of strategic planning, remained quiet. <\/p>\n\n\n\n
Now Chris is a brilliant, Oxford educated advertising professional. Of course, to be entirely fair, we\u2019ve found that anything you say in a British accent automatically sounds 25 percent more intelligent. Chris had done extensive research at Foxwoods, interviewing numerous customers. <\/p>\n\n\n\n
When he finally began to speak, we all leaned forward, eager to hear what he had to say. He looked at us and shrugged. \u201cI don\u2019t know. It just seems like Foxwoods is, well, fun.\u201d We broke out laughing. Of course, he was right. Sometimes the simplest answer is the best one. <\/p>\n\n\n\n
Chris was able to sum up the experience of going to Foxwoods in a single word, because he had been listening rather than pontificating. And, using his insight in our pitch, we won the business.<\/p>\n","protected":false},"excerpt":{"rendered":"
KEEP IT SIMPLE. The Kaplan Thaler Group is very noisy. That\u2019s what makes it a fun place to work\u2014there are a lot of Type A people who are very excited to tell everyone their ideas. One day, we were brainstorming about a pitch to Foxwoods, the Connecticut casino. Everyone was throwing out some very high-minded […]<\/p>\n","protected":false},"author":3,"featured_media":248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":1,"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"predecessor-version":[{"id":249,"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/posts\/247\/revisions\/249"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/media\/248"}],"wp:attachment":[{"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/imentor.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}