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The Power Of Nice
January 2, 2025
KEEP IT SIMPLE. The Kaplan Thaler Group is very noisy. That’s what makes it a fun place to work—there are…
Market Research Takes Cue From Anthropology
January 2, 2025
Eight O’Clock Coffee Co. wanted its advertisements to hit people right where they live – in their own homes, just…
Using Research For Change; How Marketing Can Draw Inspiration From The History Of Science
January 2, 2025
Sadly, most research simply confirms things we already know rather than surfacing fresh insights or advancing new frontiers. Thomas Kuhn…
Lying to your customers will get you a bad name. – as per Rumpelstiltskin
January 2, 2025
Prologue This is the third of a four part series on the awkward situations that brands encounter. The new digital…
The Trail To Your Brand May Be Hard To Follow -as per Hansel and Gretel
January 2, 2025
Prologue This is the second of a four part series on the awkward situations that brands encounter. The new digital…
Grimm News: Like Rapunzel, Your Brand may be Stuck.
January 2, 2025
Prologue This is the first of a four part series on the awkward situations that brands encounter. The new digital…